If I am to become a brand, it is best, perhaps, that I own it and at least try to do a good job of it.

Is that so?

How could it not be? If I am to become a brand, and I am ever trying to become a better person, to be seen as someone good and worthwhile, mightn’t it be a good idea to try and do a good job of that? To make a good impression?

And this is how you plan to do it?

Well, I can hardly hold a launch party in person in this longest of decades, spring of 2020.


ally online launch party — Monday, June 1, 2020

Come, friends, and join me for a small launch party for ally. It will as a matter of course be a BYOB party, but I would love to have you join me live on Picarto and Discord! We’ll have all sorts.

I’ll also talk about the making of this project specifically via the making-of companion. ally from start to finish is a short companion book explaining how the project was made, both the website and the book. It talks about the structure, the tools and the pitfalls encountered along the way. It also comes with the source for itself so that you can see some of what goes into producing a book like this (as ally uses much the same structure).

Pre-order ally from start to finish

Mark your calendars, for you are formally invited to join me on Monday, June 1st, 2020 at both 3:00PM and 7:00PM Pacific time for an hour of Books and Chill.